Inspiration in Every Cornerstone
4 Creative Design Hotels You’ll Want to Wake Up In
Europe’s most inspiring cities don’t just preserve the past — they constantly reinvent it. Artists, designers, and travelers come here not only for history, but also for what’s happening now. In this feature, we highlight four Creative Design Hotels from the Marriott Bonvoy collection that embody modern artistry, cultural relevance, and bold aesthetics. Whether you stay in Prague, Florence, Milan, or Madrid — each hotel is a creative magnet in its own right.
Between Gothic Arches and Golden Graffiti: W Prague
Creative Design Hotels come alive in Prague, where history and modernity collide. While Gothic cathedrals and Art Nouveau façades shape the skyline, vivid street art and contemporary galleries energize the city’s cultural life. The W Prague honors this duality.
Located in the historic Grand Hotel Evropa, it reflects the city’s golden nickname — not only through shimmering interiors but also through thoughtful design storytelling. Inspired by Czech artist Alphonse Mucha, the hotel features a “Fantastical Garden” corridor connecting old and new wings, where embroidered flora and magical creatures bloom. Since each of the 161 rooms is individually designed, guests experience a mix of tradition and future-forward flair.
Under the Tuscan Light: W Florence
Florence has always been a place for visionaries — from Michelangelo to modern creatives. As such, the W Florence blends timeless beauty with bold design. Located just steps from the Duomo and the Ponte Vecchio, it reflects the city’s rich cultural DNA.
Among the latest Creative Design Hotels, W Florence offers 119 rooms that combine clean lines with Italian flair. Guests not only enjoy contemporary luxury, but also gain access to Florence’s art, cuisine, and fashion scenes. While the rooftop garden provides stunning views, it also serves as a lively social space — proving that classic cities can still feel refreshingly new.
Art Meets Architecture: Casa Brera, Milan
Milan is a global hub for fashion, design, and modern art. Casa Brera, a Luxury Collection Hotel, channels that spirit. Designed by Patricia Urquiola, the hotel sits in the stylish Brera district — where old-world charm meets bold experimentation.
This standout among Creative Design Hotels features granite floors, marble finishes, and surreal artworks, including a piece by iconic fashion photographer Tim Walker. While the rooftop restaurant Etereo attracts tastemakers, the interiors turn every hallway into a gallery. Because Milan is where form meets function, Casa Brera feels more like a design statement than a standard stay.
Legacy and Light: The Palace, Madrid
Madrid celebrates both its heritage and its rebellious creative streak. The Palace, a Luxury Collection Hotel, mirrors this spirit. After a meticulous restoration, the 1912 façade and stained-glass dome now shine again. Even though the structure honors the past, the hotel sits in a neighborhood known for edgy art and fresh ideas.
As one of the most iconic Creative Design Hotels, it offers guests a front-row seat to the Literary Quarter, Prado Museum, and the UNESCO-recognized “Landscape of Light.” While legends like Picasso and Hemingway once stayed here, today’s guests find a space where history inspires imagination.
Looking for more inspiration? Dive into this article and let your next adventure begin.
