Mercedes-Benz Places – Binghatti City: A New Branded Urban Destination Coming to Dubai
Mercedes-Benz Places – Binghatti City is set to become one of Dubai’s most ambitious real estate projects, introducing a Mercedes-Benz-inspired city in Dubai that blends luxury living, lifestyle and community into a fully integrated urban experience. Announced in partnership between global car brand Mercedes-Benz and Dubai developer Binghatti Developers, the master-planned development will transform Dubai’s Meydan district with residential towers and vibrant public spaces.
A “City Within a City” with a Vision
The development, officially named Mercedes-Benz Places – Binghatti City, spans more than 10 million square feet and represents a Dh30 billion (~$8.2bn) investment. Rather than a single luxury building, the project has been designed as a self-contained neighbourhood — a **city within a city — where residents can live, work and socialise within walking distance of key amenities.
This ambitious vision marks the second collaboration between Mercedes-Benz and Binghatti, following successful branded residential projects in Dubai. However, this initiative is larger in scale and ambition: it’s the first fully master-planned community by Binghatti and reflects a strategic step for Mercedes-Benz beyond automotive design into architecture, urban innovation and branded real estate.
A Mix of Living, Leisure and Mobility
The master plan for this Mercedes-Benz-inspired city in Dubai integrates a wide range of urban elements that elevate everyday life. Residents will find:
- Luxury branded residences based on Mercedes-Benz’s “Sensual Purity” design philosophy
- Landscaped parks and green corridors for relaxation and recreation
- Dedicated mobility hubs and wellness zones
- Retail streets, cultural centres and leisure spaces
- Dining, entertainment and community gathering areas
The aim is to create a walkable, connected neighbourhood where daily needs, social life and lifestyle amenities co-exist seamlessly.
Beyond Cars: Lifestyle and Long-Term Living
For Mercedes-Benz, the move into real estate signals an expansion of its brand experience. By taking its design and innovation ethos into urban development, the company aims to link lifestyle, mobility and living spaces in ways that go far beyond traditional branded residences.
Scheduled for global launch on January 14, 2026, Mercedes-Benz Places – Binghatti City has already attracted significant attention from international buyers, investors and luxury property enthusiasts. As Dubai continues to lead in design-led development, this project reinforces the emirate’s reputation as a global hub for innovation, architecture and premium living
