Markus Mensch named Personality of the Year 2024
The grandiose marketing expert, book author and top entrepreneur Markus Mensch has been awarded the title “Personality of the Year 2024.” The German Emirates Club honoured him for his outstanding achievements in support of the German-speaking community in the United Arab Emirates. The award ceremony took place during the kick-off congress at the Jumeirah Creekside Hotel in Dubai, where Jan A. Hussing, founder and CEO of the club, presented the award in person.
A visionary with a passion for marketing
The honor came as a surprise to Markus Mensch, making his joy and gratitude all the greater. ‘A huge thank you to everyone who has supported me along the way,’ he emphasized. He sees the award as an incentive to continue building bridges between people and cultures with passion and commitment.
Markus Mensch has been working in marketing since 2007. His journey began in his parents’ craft business, led him through the hotel industry, and culminated in the founding of his own agency. Today, he uses practical approaches to help companies maximize their reach and achieve their goals.
Since 2022, he has also been active in Dubai, where he helps companies adapt their marketing strategies to the dynamics of the UAE market. “The opportunities in Dubai are unique”, he says. However, at the same time he warns making mistakes such as underusing social media. ‘Social media should be seen as a community tool—not just a sales platform.’
Involvement in the German community
Markus Mensch is not only a successful entrepreneur, but also a passionate networker. He describes his partnership with the German Emirates Club as a logical continuation of his commitment to connecting people and enabling them to learn from each other.
‘Together we can be more successful,’ says Mensch. This commitment and his innovative strength ultimately led to him being honored by the club. The German Emirates Club is the exclusive club for all German-speaking expats whose lives are centered in the United Arab Emirates.
Markus Mensch as an author
In addition to his work as a marketing expert, Markus Mensch is also a successful author. With nine books published to date, he shares his knowledge and experiences with a wide audience.
His latest work, ‘The Knowledge of a Weekend – 15 Impulses for Business Growth’, summarizes the highlights of the annual Excellence Weekend® held in Regensburg. There he brings together top speakers and entrepreneurs.
The next Excellence Weekend® will take place on 25 and 26 January at the Aurelium in Regensburg – an opportunity to meet Markus Mensch in person. Tickets are available for 97 euros depending on the category.
Bridge-builder between cultures
The “Personality of the Year 2024” award highlights the importance of Markus Mensch as a bridge-builder between cultures. His ability to connect people, combined with his expertise in marketing, makes him an outstanding personality. His work shows how sustainable change is possible through innovative approaches and collaborative engagement.
